The European Patent Academy did an insightful presentation Patent & Innovation Management at Istanbul at the start of this month. While the presentation covers a wider topic, a single slide on the innovation process stands out to demonstrate the importance of having a robust IP knowledge management system in place to ensure the flow of information along side the process.
The innovation process involves:
Creation of Ideas >> Project Design >> Project Development >> Production >> Market Launch
In any innovation driven business each of these areas can be further broken down into multiple activities which revolve around the development and management of intellectual property including activities like filing for new patents, protecting IP assets, maneuvering through competitors patents, strategic product development and more. However the value of right information is critical throughout the cycle. IP knowledge and intelligence functions as a support pillar right from creation of ideas to marketing the product and right through the product life-cycle.
The entire innovation process is supported and seen through by multiple departments and functions within the company. Its a combined effort of research, thinkers, designers, developers, legal professionals, finance, marketing, strategy and others and each of them must rely on IP intelligence to guide them through their roles in the innovation process. Having an in-house IP Knowledge Management platform helps since IP knowledge, access to it and ability to use it well is a common requirement across each department who has a role in this process. With such systems a company can offer a common knowledge platform that can be leveraged across the board. Along with patents even scientific literature like journals and other publications can be processed to provide intelligence on markets, customers, technology, processes, business strategies, risks, opportunities and competitors which can aid everyone involved in the innovation process.
The efficient flow of IP data and intelligence within an organization can fuel better innovation and translate into more gains for businesses